The conversion rate of your e-commerce is one of the main metrics that you should track to optimize your business and get more sales. Here are some ways to help drive sales. Once you understand what works and what doesn't, start making changes to your website. See how my agency can bring more traffic to your website.
According to our survey of more than 70 e-commerce sellers, 64% of them say they have an e-commerce conversion rate of between 3% and 5%. So, while your store's conversion rate will undoubtedly vary depending on your industry, price, target demographic, etc. If this is what they do all day and are focused on e-commerce, the campaign will be set up to be successful rather than having an SEO agency learn on the job. Regardless of the SEO company you work with, make sure that they have a strong history of working with your specific e-commerce platform and that they have case studies to back up those results.
Implementing the strategies used for local SEO campaigns won't generate the ranking or traffic that your e-commerce company needs and expects after making the investment. The most interesting opportunities that a company with experience in SEO for e-commerce can offer are highly relevant decisions based on data, that is, recommended optimizations that have proven effective. An average SEO agency isn't used to optimizing websites as complicated as e-commerce websites can be, so they're at a disadvantage with their SEO strategies. An ecommerce SEO company must have proven methods for optimizing landing pages, category pages, and product pages.
