User-oriented analysis tools, such as heat maps, session recordings, on-site surveys and feedback widgets, will help you understand the real user experience with your site and will provide you with information on how to make the right changes to improve the user experience and, ultimately, increase conversions and revenues. Seolyzer is a free site crawling, log analysis and SEO tool that helps you determine how search engines like Google view your website. Seolyzer extracts the information that tracking robots leave in your server's log files as they browse your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.
With Google Analytics, you can attribute website traffic to different sources and implement e-commerce tracking to record purchases. Use objectives to measure conversions generated by potential customers, or monitor your website with real-time reports. Regardless of the size or industry of your company, we recommend Google Analytics as one of the best SEO tools for measuring and improving the performance of your website. Screaming Frog's SEO Spider tool is a desktop extension with a variety of different features and functionalities for measuring the SEO status of your website.
If you're wondering how to find the right strategies for your company and the SEO tools that complement your website's unique needs, Infidigit is a leading performance-based SEO specialist who can help you generate greater engagement for your company. BROWSEO is an SEO browser that allows you to review your website in a limited format so that you can analyze its user experience and content, as well as obtain information about its SEO. E-commerce website analysis is the process of analyzing and testing the performance of an e-commerce site with the goal of improving the experience of visitors and customers and, ultimately, increasing revenues. To be the best, you must use the best, and understanding and taking advantage of the best SEO tools is essential to a successful e-commerce SEO strategy.
Now that you know some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and start auditing, optimizing and monitoring your website, individual web pages, and content. Majestic, an SEO software tool that specializes in analyzing and building links, focuses entirely on creating SEO authority through backlinks. Since SE Ranking is a white label SEO tool, you can create custom SEO reports with branding and customization options. This tool works best when you use it as a compass to set a direction for your SEO strategy and then combine that information with more robust software, such as HubSpot's SEO marketing tool.
If you're the owner of a company or an SEO team in your marketing team, Search Console can help you perform an initial SEO analysis from scratch or update your existing SEO strategy with new keywords. Ultimately, it's up to the business owner (and the website) to set specific objectives for their e-commerce site, which in turn will determine which tools and methods would be most useful for tracking and measuring various e-commerce metrics.
